No edits. No filters. Just raw, honest photography, straight from your lens to our eyes.
This year, creators from across the region once again showcased the power of pure visual storytelling, no post-processing, no manipulation, just creativity, skill, and vision using only their FUJIFILM camera’s settings, film simulations, and recipes.
The 3rd edition of FUJIFILM Middle East’s #SOOCSummer returned in 2025, celebrating the art of capturing moments Straight Out of Camera. This time we turned up the creativity with 3 distinct submission categories: Moving Postcards, Photo-Set and Solo Shot.
Capture a moment that says it all. No edits, just one powerful image that speaks for itself.
Tell a story across 5 to 10 images, whether it’s a personal journey, a visual idea, or a day in your world.
Create a 30-second video reel that feels like a moving photograph. Honest, in-camera footage with mood and style.
Check out the winners and a selection of the fantastic entries to the SOOC Summer 2025 Contest!
Thank you to everyone who participated.
WINNER: Mohamed Hozyen (@mo.hozyen)
Title: “The Mud Houses.”
Description: “An old father shaping the muds to turn it into pottery, one of the processes of creating it and sell it for making a living in their house of mud, while his old daughter helps him and young generation watching and try to learn in Monufia, Egypt.”
Location: Monufia Northwest Delta, about 8.2 km from Cairo, Egypt
Date: 3 August, 2025
Camera / Lens: X-T20 + XF35mmF2 R WR
Film Recipe: Custom Recipe
2nd Place: Mohamed Hozyen (@mo.hozyen)
Title: “Expressions Unlimited”
Location: Naif, Dubai, UAE
Date: 16 March 2025
Camera / Lens: X-T5 / XF35mmF2 R WR
Film Recipe: CLASSIC CHROME
3rd Place: Sai On (@0nvision)
Title: “Expressions Unlimited”
Location: Coconut Beach, Midigama, Sri Lanka
Date: 31 May 2025
Camera / Lens: X-S10 + XF18-55mmF2.8-4 R LM OIS
Film Recipe: Custom Recipe
WINNER: Richard Limbo (@richardlimbo)
Title: “Bath Camel”
Description: “A group of men groom their pet camels in the heart of Souq Waqif. The scene captures a quiet yet timeless ritual, where care and tradition meet amid the desert’s enduring rhythms.”
Location: Souq Waqif, Qatar
Date: 1 August 2025
Camera / Lens: X-T2 + XF23mmF2 R WR
Film Recipe: CLASSIC CHROME
2nd Place: Ahmed Omar (@capturedwithlife)
Title: “My hand, My Story”
Location: Cairo, Egypt
Date: 31 January 2025
Camera / Lens: X-T5 + XF23mmF2 R WR
Film Recipe: Custom Recipe
3rd Place: Mohanad Abbood (@moe.abood)
Title: “Swimmers of The Euphrates”
Location: Baghdad, Iraq
Date: 26 June 2025
Camera / Lens: X-T30 + XF35mmF1.4 R
Film Recipe: CLASSIC CHROME
WINNER: Gregory Köfer (@gregorykoefer)
Title: “Idyllic Mt. Fuji”
Description: “Mt. Fuji is only about 20% visible throughout the entire year, and I was fortunate enough to witness it in its full glory during my brief one-day visit.”
Location: Japan
Date: 21 May 2025
Camera: X100VI
Film Recipe: Custom Recipe
2nd Place: John Lagundi (@kenghimself)
Title: “Stories on Skin”
Location: Buscalan Village, Philippines
Date: 21 August 2025
Camera / Lens: X-T5 + XF33mmF1.4 R LM WR
Film Recipe: Custom Recipe
3rd Place: Ronnie Altsing (@roronnie_a)
Title: “Almaty, Kazakhstan”
Location: Almaty, Kazakhstan
Date: 9 May 2025
Camera / Lens: X-T5 + XF10-24mmF4 R OIS
Film Recipe: CLASSIC CHROME
We’ve called in a panel of photographers, creators, X-Ambassadors, and Fujifilm X-Photographers to help us choose these three winners, with each category winner walking away with $1,000 in prizes.
One image. One impact. Judges here have a sharp eye for timing, emotion, and striking visuals.
A series that tells a deeper story. These judges value cohesion, concept, and sequencing.
30 seconds of in-camera magic. Judges here understand movement, pacing, and mood.
Stay tuned for more challenges with FUJIFILM Middle East!
All images are published here with the consent of the photographer. Some entries may not be published here if the primary subject of the photo was a recognizable location or commercial building for which Fujifilm does not have agreement or license to publish for commercial use.
