Join director Will Beach, whose work spans artists including Anne-Marie, Jorja Smith, Odeal and Jack Harlow, as he breaks down the full journey of creating a music video from the first spark of an idea to final delivery. Will shares how concepts are developed, how a director leads the creative process across pre-production, shoot and post, and what really happens behind the scenes on major artist projects. This session offers an honest, practical look at the craft, challenges and decision-making that shape the videos audiences see on screen.